Customizing SMF > Building Your Community and other Forum Advice

Name/Domain - should it be relevant to forum content?

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ChalkCat:
Thank you

K@:
Have you thought of trying to smooth the waters with your competitors?

Maybe try to complement each-other?

You could have inter-forum quizzes, that kinda thing.

A group of fora that I'm a member of did that kinda thing and we found that a lot of members joined all the sites involved and we're like an extended family, now.

All totally loopy, of course. ;)

Elmacik:
I think Arantor's examples don't really apply here if you are not really going to offer a "product" or "service". Because given examples are valid for some kind of business/product or service. And as well, having arantor.org at the top of the search while you are searching for "arantor" doesn't apply either; because if someone is going to search you as "sabrinova" in Google, then he/she is already knowing about you and doesn't really need searching. :) (since the name is unique and meaningless; just like arantor is)

If it's going to be a discussion forum for a specific thing; it's still not essential to be relevant (as the quality content will still lead the searches to your site) but it would most of the times be a lot better having it relevant. Because people will be searching not your brand but the content you might be discussing about in your forum. Branding is necessary for a certain service you offer. (You can also name your discussion platform as a service; you decide what it is.)

If the case is about your branding; I would just agree with Arantor. Even going one step forward; I can say never use a relevant name; since brands had better be unique.

Tricksmatrix:
I strongly think your friend is right.
When you are managing an open forum, the domain name should be relevant to the content so that people searching for you can actually find you. Giving the blogger's alias name or real name variant to the domain name lessen the weightage of the website in google or any other Search engine results pages. Even if you have succeeded in increasing most important search engine factors like backlinks, relevant domain name is always a plus point when it comes to targeted traffic.

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