General SEO question

[Blah blah]

I'm a n00b when it comes to SEO so this is basic


How fo I increase my google rank for my site when people search a particular word? (the word is not in my URL but many many times on my front page)

Thanks!

[Arantor]

If it's many many times on your front page, it's probably too many.

Get backlinks to your site featuring that word on other sites.

[Blah blah]

Gotcha thanks