Custom BBCode content and output are escaped

[Prodibi]

Hello, I wrote a simple mod to replace a BBCode by some HTML, but the input and output are escaped with " and  

I use this command

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array(
'tag' => 'prodibi',
'type' => 'unparsed_content',
'content' =>'<div><script>document.currentScript.parentElement.setAttribute("data-prodibi",\'$1\'.replace(/&quot;/g, "\\"").trim())</script></div>'
);


the $1 variable is suppose to be some json input like

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{ "width": 3590, "height": 5384, "heightMode": "aspectRatio", "id": "2ej1ko0dd7gddd" } but looks like

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{ "width": 3590, "height": 5384, "heightMode": "aspectRatio", "id": "2ej1ko0dd7gddd" }

How can I get the raw content instead of the escaped one?

and when I set the 'content' with something like

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'<div>
     <script />
</ div>'

it results in something like that that is not working

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'<div>&nbsp;
&nbsp;&nbsp;<script&nbsp; />
</&nbsp;div>'


how can I output raw HTML?

Thank you by advance